AMEA Web Design & Marketing

Your One Stop for Affordable Web Design & Online Hispanic Marketing

Web Design Tampa

Hispanic Marketing

Hispanic Marketing

We at AMEA Web Design & Marketing develop Hispanic marketing strategies, including social media (Facebook, Twitter, Etc), culture, SEO, conversion, & grassroots marketing, which target key Latino audiences via proper market segmentation, always zeroing in the heart of the target consumer and with outstanding revenue results.

The spending power of the U.S. Hispanic population is at its highest point in history.  Understanding multi-cultural marketing techniques can help a company craft its message in such a way that it targets specific segments of the population, while also retaining its overall marketing message and brand.  Every business has its own unique demographic.

Developing sub-markets within those demographics is a matter of understanding the differences and similarities between market segments and crafting each message to reflect those dynamics.

Tailor Content and Language

Marketing to a Hispanic demographic is not about running the same static advertisement in Spanish, or buying time on Spanish language television and radio.  Developing a marketing strategy to specifically target the Hispanic community involves understanding cultural issues, such as the importance of family, and the value of establishing long-term mutual trust and respect in business relationships.  Successful Hispanic marketing messages focus on value, integrity and family values.

Market to Hispanic Traditionalists

Hispanic traditionalists are typically older and newly-relocated Latinos who retain the customs and traditions of their culture and slowly integrate them into their life as U.S. residents.  This demographic speaks Spanish as a primary language, and usually gets its information through Spanish-speaking mediums.  Successful marketing to this demographic employs Spanish language advertising strategies.

Market to Second-Generation Hispanics

Second, third and fourth-generation Hispanics are typically younger and have adopted many U.S. customs, traditions and values, but still appreciate the cultural diversity of a Latino lifestyle.  This market can be viewed as bi-cultural, meaning it appreciates and is drawn to consumerism presented in both English marketing techniques and Spanish marketing techniques.

Marketing strategies crafted to attract this demographic must be presented simultaneously in the Latin and English-speaking communities.  An example is a television commercial scripted in English, but using Hispanic actors.

Build Brand Awareness

Hispanics have a reputation of being loyal customers of businesses they respect and trust.  Establishing this relationship takes time, and an effort to build brand awareness in the Hispanic community.  This can be accomplished by being visible in the community, supporting schools and non-profit groups and making an effort to provide personalized customer service.

Sensitivity Marketing

Don’t use Hispanic stereotypes in crafting Hispanic marketing messages.  Not only is this approach ineffective, it can be viewed as insensitive and can backfire.  No demographic wants to be viewed as different or separate, but successful marketing strategies will speak to the values, wants and needs of its demographic without being overt in its messaging.

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Hispanic Marketing

Hispanic Marketing in Tampa FL, Orlando FL, Miami FL, Jacksonville FL, Fort Myers FL, Naples FL, Atlanta GA, Houston TX, Dallas TX, Chicago IL, New York NY, Philadelphia PA, Los Angeles CA, San Diego CA, Phoenix AZ, Boston MA, Newark NJ, San Antonio TX, Austin TX, Charlotte NC, Baltimore MD, Raleigh NC
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