Mobile Friendly Website
Just is a Mobile Friendly Website?
A mobile-friendly website is one that correctly displays on mobile & hand-held devices such as your iPhone, Android or Blackberry as well as your iPad’s & tablets. Also known as responsive web design, these website designs will “respond” to ANY device or display, be it your cellphone or your 46″ LCD screen. This makes for a streamlined experience when viewing the website.
Who Needs Mobile Visitors Anyway?
You might say to yourself, “Most of my customers aren’t looking at my site from mobile phones.” Recent studies have shown that more than half of digital traffic online now comes from mobile devices and through mobile apps.
This is going to be give & take depending on your industry, but on average, our clients see anywhere from 35-75% of their traffic coming from mobile. Even at its lowest, is 35% a figure that you’re comfortable neglecting?
Combine this with the fact that neglecting to have a website that is up to web standards will also negatively impact your overall success in search engines, I would say now is the time to start getting serious about this once “optional” web design move.
Benefits of a Mobile Friendly Website
- Streamlined experience across devices
- Positive ranking signal
- Improve mobile conversion rate
- Improved user experience
- Faster download speed
- More flexible and cost-effective than app development
Google Using Mobile-Friendly Sites as a Ranking Factor
On February 26, 2015, Google released an official statement in regards to how it will be handling mobile-friendly search results.
While it’s already widely speculated that Google has been valuing websites that cater to both desktop and mobile visitors, they’ve now publicly announced that it will have a powerful effect as a ranking factor.
There are plenty of things that Google factors in to their ranking algorithm that leaves us scratching our heads and wondering, “Why?” This is not one of them.
You’re Throwing Money Away
I’m sure you’ve stumbled upon a website that isn’t mobile-friendly before. You’re on the go, checking out a new restaurant’s menu before stopping in. You have to pinch & zoom on each section of the website to read anything or even navigate the website. God forbid your fingers are any larger than a small child’s or you’ll end up tapping on the wrong link.
Believe it not, many smart phone users won’t even put in the effort to browse a website that isn’t formatted for mobile. And why should they? Odds are they can hop right back to the search results and go to one of your competitors who do have a site that’s easy to navigate.
Mobile Shopping is Taking Over
The mobile-friendliness issues become even more imperative when we step in to the online shopping arena. Online shoppers have quickly started to favor using their mobile devices when browsing and buying products online.
You want to make it as easy as possible for people to spend money and complete the sale. Their mobile shopping experience is of utmost importance here. Online shops already have enough issues with conversion rates for their desktop visitors. Show them their conversion rates for mobile visitors on their non-mobile-friendly website and they’ll keel over.
So, please, Internet. Don’t throw away your mobile customers and let your search traffic dwindle. Make sure your websites are a mobile-friendly design.
We can help.