What is Video Marketing?
Video marketing today is an advertising tactic utilizing video in an attractive and educational way, both by small and large companies. Videos can appear on the company’s website or on one of the video sharing site like YouTube and Vimeo, to feature their products and services to the online community.
The key feature of these video marketing campaigns is to improve awareness of a company’s products or services they offer. Study show a visual demonstration of a product or service message makes the advertisement or promotional video appear more visually appealing.
WHY VIDEO MARKETING?
With advertisements and tutorials which are basically created from text and a few images, your prospect has to read through all of your text to understand what your message is all about. This unfortunately requires time and effort on your visitors’ part, which doesn’t make it very efficient or enjoyable in most cases. If the same information was communicated through a video, it would take less of their time and in most cases the message would be understood much more easily.
A visual illustration has a much better chance (according to studies) of making a positive impact on the minds of the viewer with the added benefit of helping the viewers to retain the message for a longer time periods than text. When surveyed many people admit to being able to recall a video that they had scene as long as 30 days previously.
In addition to the convenience of watching a video over text there are many other benefits that are associated with video marketing that can help your business.
Improved SEO Ranking
Today with Google and Bing both including videos in there blended search results video marketing has become more valuable to both small and large businesses across the country. This can mean that your videos can get indexed more quickly, with the added benefit of being 50 times more likely of being found at the top of the search results over your website itself.
Videos that have been uploaded to YouTube have even a greater possibility of being found by your prospective customers. This should come as no surprise since its common knowledge that Google owns YouTube and YouTube is the second largest search engine on the web today right behind Google.
This means that your videos receive quality backlinks, and the quality of your backlinks that your website receives significantly improves your search engine ranking.
Attract More New Visitors
Video marketing has proven itself to attract a lot of new visitors both to your site and your social network pages with the added benefit of improving your online branding efforts. Today there’s no shortage of video sharing sites to upload your videos to, like YouTube, Vimeo, and 300 more. The best thing about all this is it is free to share your videos on most of the sites.
The more places you upload your videos to the more opportunities there are for people to find them and view them. One of the best things about social media and video marketing is it really increases the chance of your videos being shared by friends and family to new prospects quickly and easily, which can increase the chances of your videos going viral.
That’s the wonderful thing about videos. It’s easy to share, so if someone likes your product or service, then there’s a good chance of your video being shared to their friends in their social network as well.
Engagement Drives Purchases
One of the most compelling benefits for video marketing is it really gets your visitors involved with your website, and really gets them engaged with your content.
In fact, according to Marketing Sherpa, visitors will spend up to 100% more time on pages that you have videos on compared to those pages which don’t. Also, according to Internet Retailer, visitors are 85% more likely to purchase a product after watching a video. With this ability to keep people on your website longer and watching your videos and educating them about your products and services, it has a powerful effect on your bottom line.
Connect with Your Audience
After someone watches your videos they form a connection with your brand, and people prefer doing business with brands they know and trust. Video marketing can build that bridge between you and your prospect and can help build trust in the process.
Video has a distinctive advantage over text, because videos help your potential customers to get to know you much more easily than reading text ever well. Video allows people to connect with you because they see your face, they hear your voice, and they see your personality. It’s just a basic fact that emotions are better communicated through video than it ever can be through text.
It’s just human nature people want to see who they’re dealing with behind your name and logo. They want to see the heart of who they’re dealing with and video marketing allows this like no other medium. Videos helps customers feel like they know you, even before they’ve met you.
We here at AMEA offer 3 types of Video Animation Explainer Videos:
Whiteboard Explainer Video: (<<<<<CLICK HERE FOR MORE INFO)
Whiteboard Explainer Videos are, arguably, the most commonly used form of explainer video and for good reason!
Animated Explainer Video: (<<<<<CLICK HERE FOR MORE INFO)
Animated video is a compelling way to quickly and memorably convey complicated information.
Motion Graphic Video: (<<<<<CLICK HERE FOR MORE INFO)
A motion graphic video is an animated explainer video that uses the type of visuals you often see in infographics.